Free during early access

Stop guessing. Start understanding.

Explany explains why your traffic, conversions, and revenue change — so you can make better decisions without digging through dashboards.

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The problem

Analytics tools show data.
But they don't tell you why.

Tools like Google Analytics overwhelm you with charts and numbers — but leave you guessing what actually matters.

Why did my traffic drop?

Why are conversions down?

What should I do next?

✓

Explany answers these questions for you.

How it works

Up and running in minutes.

Connect Google Analytics

Link your GA4 property in one click. No configuration, no code.

Explany analyzes your data

We compare this week to last week and detect every meaningful change.

Get clear explanations & actions

Receive a plain-language summary with what happened, why, and what to do.

The solution

From data to decisions — automatically.

Explany sits on top of your existing tools and adds a layer of intelligence — turning raw numbers into clear, confident decisions.

AI-powered explanations

Get clear answers, not raw numbers. Explany reads your data and tells you exactly what happened and why.

Automatic insights

We detect what changed week over week — and surface only what matters. No setup, no queries, no waiting.

Plain-language summaries

Every insight is written in simple language your whole team can act on — no data background required.

Actionable next steps

Every summary ends with a clear recommendation. Not just what happened — what to do about it.

Example output

Here's what Explany tells you.

Instead of charts, you get a clear insight you can act on immediately.

AI InsightThis week vs last week

Conversions ↓ 18%

You converted 23 visitors this week, down from 28 last week.

Likely reason

Traffic from paid ads decreased by 35% — fewer visitors entered the funnel.

What to do

Review your ad campaigns and budget allocation
Check if any ads were paused or budget capped